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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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BARC India’s BI 2018 Survey reveals the Changing Face of the Indian TV Homes

BARC India released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of 3 lakh hom...

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BARC’s OOH Viewership Measurement shows Affinity towards Sports Genre

BARC India that recently launched the Out of Home (OOH) Viewership measurement ...

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Thought Factory

Elevate 2K18 – Deep Gratitude!

It was our great pleasure to welcome all our guests to Elevate 2K18 which is Asian Centre for Entertainment Edu...

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Thought Factory

NOW ART FITS TO COLUMNS OF EXCEL SHEETS!

In the last week I happened to spend an evening with relatives who were visiting Mumbai from Jammu; my hometown and the place I took birth in. It’s a no-brainer that ...

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